No Sexytime on Apple: iPhone Apps with Bikini Women, Gay Men Pulled
I hate the iPhone. I hate it because I don’t have one. My current cell phone looks like something I salvaged from a cardboard box at Goodwill. Day in and day out I’m forced to endure the taunting of my Twitter followers who keep asking me to play “Words with Friends,” an iPhone application that might as well be called “Scrabble for Cool People.”
Still, I was interested when Apple announced it had started to pull apps from its iPhone Apps Store that it deemed “overtly sexual.” We’re not talking a handful of apps here, folks: last week, over 5,000 apps were removed. Typically, Apple removes around 100 a day. That’s a lotta yanking. (Yanking of APPS, you gutter-minds.) As you would expect, this vast sweep is catching software that’s guilty more of puerility than indecency. One app, Wobble iBoobs, makes a bikini model’s breasts jiggle when you shake the phone. The most egregious removal is Daisy Mae’s Alien Buffet, a silly game featuring a scantily clad (not nude) lead female character.
The removals are generating blowback from many iPhone fans (keywords: male, 30, parent’s basement) who don’t think Apple, which maintains a monopoly on iPhone application sales, has any business telling them they can’t ogle some animated lady’s moneymaker. But it’s also creating noise in the gay community. As Andy Towle reports, several popular gay-themed apps have also been given the boot. Congratulations, GLBT community – you’re being equally discriminated against! You’ve made it to the mountaintop!!
Looking past my own ghetto-cellular bitterness for a moment, the case raises intriguing questions about what constitutes “censorship” in an age where large corporations serve as digital gatekeepers. If it’s fine for Apple to pull applications containing near-nudity, is it also kosher for Facebook to ban breastfeeding photos? Forget “legal right” for a minute – does a company that’s reached a certain level of success have a social obligation to guarantee freedom of expression using its technology? We never had to face these questions with print media, because space in a newspaper or a magazine was always limited. Of course a publisher had to make decisions about what was appropriate or inappropriate for her audience. But the digital spaces we navigate are virtually limitless. How hard is it for Apple to create an Adult Ghetto in the iPhone App store? Then the issue becomes one of proper labeling, not of inclusion or exclusion.
America has a long and proud First Amendment tradition. Companies like Twitter have been instrumental in bringing the fight for freedom to dictatorships like Iran. Corporations should seek to expand freedoms in these virtual spaces, not restrict them.
For now, it doesn’t appear that Apple is budging. If you want scantily clad women or half-naked men, you’ll have to find them somewhere else on the Internet. Good luck with that.


Me: We should buy a Kindle.
Writer and father of four in Seattle, WA. It is my dream to be a professional smartass. Until then, I'm working pro bono.



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